Mailing Strategies
Ross4Marketing’s EDDM products offer the maximum prospecting power at the lowest cost!
Many businesses know they need some kind of mailing program, but often don’t know where to start. USPS’s Every Door Direct Mail or EDDM can gives you the power of a bulk mailer campaign at a fraction of the cost. Attracting new clients has never been easier. There’s no need for expensive mailing lists, variable addressing or even going to the post office. All you need is an area to target and a few minutes to place your EDDM order. Ross will bring your postcard mailing campaign from concept to completion. We take care of the mapping, printing, bundling, verification and shipping to your local USPS.
EDDM delivery is based on selecting carrier routes within each zip code, residential and businesses. This way, you determine the area you want to mail by the carrier routes. The number of addresses in each carrier route is provided by the USPS. The postage cost is based on the number of pieces and pre-paid.
When you schedule the mailer, you provide the ‘requested in-home delivery date’ as a short range of days. EDDM cannot be scheduled for a specific day, due to Post Office limitations. As a result, an in-home delivery date can be requested and most of the time, the USPS is to accommodate this.
USPS will then distribute these EDDM mailer ‘bundles’ by carrier to the carrier. The carrier picks up the ‘bundle’ with the rest of the mail for their route, and they then delivery one each mailbox.
How Ross Helps
Ross can assist you with the whole process from start to finish. We will help you establish the geographic area and locate the carrier routes. We can also provide additional demographic information, and maps showing the location of the carrier routes. Once everything is set, and the print ordered and approved, we schedule the mailing to arrive at the DDU the day prior to the requested delivery date. EDDM allows you the flexibility to focus on the specific on the specific and mail more pieces to a broader area.
Features:
– Mapping and Market Analysis– Ross assists in determining carrier routes, counts, and provide additional demographic information.
– 1000 piece minimum.
– Easy scheduling, based on your requirements.
– Choose from wide selection of mailing pieces like postcards, menus, brochures and magnet mailers.
Benefits:
– Economical — Low per piece cost means larger area of coverage
– Mail whole / full carrier routes.
– No mailing list needed.
Related Resources
How Marketers Like You Use Direct Mail
Every Door Direct Mail® 101:
An Introduction for Businesses
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